When we’re asked to describe something, the first thing we do is look at the thing it is we were asked to describe. But did you know that the actual order of things you pay attention to is closely related to the order in which you describe those details? A study by researchers Moreno Coco and Frank Keller at the University of Edinburgh, UK, demonstrated that...

Another revolutionary new concept for the eye tracking world has hit the news in recent weeks. We’ve seen everything from eye tracking feeding devices to video games to driver safety. Today, we look at a completely different arena. Photography. When you think about “eye tracking” and “camera” in the same sentence, the camera is often the element...

A recent study by researchers at Michigan State showed that warning labels on prescription drugs may be missing their mark. The labels, meant to pass on important storage or consummation information, may be too easily avoided. Misreading or not seeing this information could lead to potentially deadly mistakes, such as consuming alcohol while taking the...

Every day we read news stories about researchers developing eye tracking technology with these grand ambitions to have cheap eye trackers. Though this concept is nice, especially for the assistive technology market where many end-users are heavily reliant on Medicare or Medicaid support, how realistic is this big dream? Prototype systems bragging costs lower...

Over the last few years, we’ve been reading horror stories in the news of brain damage related suicides among competitive sports players, the most recent of which an NFL linebacker Junior Seau. Seau’s death has brought attention to how little we actually know about concussions–the most common and “least severe” brain injury, which is often...

According to a recent eye tracking study on website usability by Dr. Hong Sheng at Missouri S&T, participants spent an average of 20 seconds viewing a selection of 25 websites during a website usability first impression study. Her research explored the importance of first impressions on whether or not users stayed on a page. She also explored which parts of...