It’s a common belief that eye movements can betray whether or not a person is lying. Previous studies have examined this concept, using human judges to determine whether or not eye movements could indicate dishonesty. Now, technology may back it up. Researchers at the University of Buffalo have created a machine that uses eye movement analysis to detect...

We’ve discussed how eye tracking can be used with driving to study or detect the effects of fatigue, but there are many other practical applications to incorporating eye tracking technology into a driving scenario. A study performed at the Ben-Gurion University of the Negev in Beer Sheva, Israel, is one example of how researchers are using eye tracking to...

Recently, a webcam eye tracking company called EyeTrackShop performed a study on the holiday displays in various retailers’ windows. They chose six popular stores, two sets of three similar shops, to determine whether customers were influenced by the holiday window displays. EyeTrackShop showed 400 respondents images of each store’s holiday display window....

One of the most dangerous things the medical staff at a hospital can do is accidentally mix up patient charts. This leads to an array of issues, predominantly accidental administration of a drug to the wrong patient, and this happens more frequently than you would think. It’s estimated that medical identification errors account for anywhere between 44,000 to...

We’ve explored in depth the applications eye-tracking technology can have with assistive technology, market research, and fatigue detection, but one field that could do with some more digging is psychology. There are topics within psychology that are commonly recognized for using eye-tracking technology, such as the ability to recognize and perhaps diagnose...

Reading is a behavior that is commonly investigated with eye tracking technology. Believe it or not, eyes do not move in a smooth motion across lines of text as you might imagine. In fact, reading behavior is actually a series of fixations and saccades as your eyes dart from one point to the next. Fixations last about 200-250 milliseconds and do not occur on...